Auromira exports is the only artisans group in Pondicherry, South India, dedicated to
promoting a craft that takes us back to a simple and natural way of living.
Since the beginning of Auromira Export in 2004, the blend of traditional Indian weaving
techniques and the Western influence of the German Bauhaus movement, inspired us to create a
new sustainable approach to the whole issue of ecology in the textile field, touching three main
areas:
. ecological production: the entire process of extraction and production of fibers, the use of
natural dyes and fabrics, furnishings and fashions in environmentally sound conditions.
. human ecology: the effects of textiles on the body as the nearest environment.
. disposal ecology: recycling of textiles and wastes and the responsible use of natural and energy
resources such as water waste.